Marketing your therapy or psychology practice is a sure way to grow your practice. However, not everyone knows the best strategies to use when marketing their services and often many clinicians make many mistakes. Luckily, you have come to this post. Here we highlight the marketing mistakes to avoid when marketing your therapist or psychologist practice. Read on.
Common Marketing Mistakes to Avoid for Your Practice
No matter how experienced you are as a clinician, your practice won’t grow if you make these costly marketing mistakes:
Marketing Mistakes – Not Marketing
Yes, you read that right. One of the mistakes that clinicians make is not marketing their therapy or psychology practice at all. While this might come as a shocker, most clinicians assume that they don’t need marketing to connect with potential clients.
However, this is a costly mistake that will inhibit the growth of your practice. No matter how reputable you are, make marketing part of your therapy practice. Failure to market yourself means many lost opportunities.
Marketing is the only way to let people know that your practice exists and the services you offer. Once you start marketing (and do it right), you will be surprised at how many people don’t know about your practice.
Lack of a Website
We are in the digital age and almost everything happens online. From searching for products and services to booking services, you are missing a lot if you don’t have an online presence.
Having a website is essential for therapists and psychologists. A website allows you to showcase your skills and services and offers a platform to share knowledge articles to educate people on matters of mental health.
Besides being an educational platform, it provides an opportunity to provide details about your services, showcase your credentials, and provide contact details, location, and operating hours. In other words, your website allows you to tell the world your story and why you are the best to handle their mental health issues.
So, if you don’t have a website, make plans to have one.
No Specialization is Among the Common Marketing Mistakes
Another common marketing mistake that therapists and psychologists make is targeting too many people. We understand you want to expand your fishing ground, but not specifying who your target audience is will work against your marketing.
People searching for mental services want specific solutions. The only way to win them is if you specify your services to match their needs.
So, before you spend any money on marketing, ask yourself who you are targeting with your services. Is it couples? Kids? Teens? Parents? Or minority groups like members of the LGBTQIA+ community? Whichever group of people you target, specify it on your website and create a marketing strategy that best suits them.
Not Addressing Your Client’s Concerns
When therapy seekers search for services, they are looking to connect to professionals who understand them. In other words, clients want someone who cares for their concerns and is willing to provide unique and actionable solutions.
To capture your client’s attention, address their concerns, and be compassionate about their situation. Think about how you can help your clients and the approach to use to connect with them better.
Once you understand your client’s concerns, create marketing messaging that resonates with them and their needs. This will help create a deep connection and position you as their go-to therapist or psychologist.
Ignoring Local Search
Therapy seekers are always looking for a local mental professional. That means if they live in San Diego, they will search for therapists and psychologists in San Diego. If you have a robust local presence, then your service will appear among the results. If not, your mental service won’t appear among the results and you will have zero chances of getting a booking.
Instead, create a Google My Business listing and consider listing your business in local therapist and psychologist directories like LGBTQandAll. This way, when people search for local therapist services, your service will be among those listed.
Ignoring Social Media
Social media plays a critical role in today’s marketing. So, to see significant results when marketing your therapist and psychologist service, consider investing in social media marketing.
People spend significant time on social media platforms like Facebook, TikTok, Instagram, X (formerly Twitter), and Linkedin. As a therapist or counselor, take advantage of these platforms to market your service. Work on establishing a strong social presence on these platforms and you will significant growth in our practice.
Not Optimizing for Mobile Devices is a Common Marketing Mistake
Most people browse on mobile devices than desktops. It’s probably you are reading this article from a mobile device. This also applies to your target audience.
If most people use mobile devices to browse the internet, it makes sense to ensure that your website is accessible on mobile devices. If not, you will miss many business opportunities when users cannot easily navigate your website on smaller screens.
Test your website on mobile devices to see whether it is accessible. If not, make plans to have it optimized.
Not Listing Your Practice in Online Directories
Online therapist and psychologist directories like LGBTQandAll offer great opportunities to get clients. If your therapy service is not listed in these professional directories, you are making a huge marketing mistake.
And even when you decide to list your practice, ensure to list it in reputable directories with great visibility.
LGBTQandALL is one of the reputable therapist and psychologist directories to list your practice. The website has a strong SEO and offers many business opportunities for therapists and psychologists looking for ways to increase their bookings.
Whether you are a therapist, psychologist, or counselor, this is the right directory for you. We also list HIV and addiction treatment centers and iHealth labs. By listing your service in our directory, you have an opportunity to connect with a pool of clients actively searching for therapy services.
We welcome you to look at our directory and list your business for more growth opportunities.